Thought Convergence’s Aftermarket.com has been reborn today.
I wrote a preview about some of the new site’s features back in August. The site works like a number of other domain name marketplaces, but has a few twists thrown in.
I think the domain name verification system through sister company DomainTools will help maintain marketplace integrity. As Michael Berkens opined yesterday, Aftermarket.com could set itself apart from many other marketplaces by enforcing both the buyer and seller agreements to make sure deals are completed.
When you look at a listing there’s a drop down box to see the whois information directly from DomainTools. There’s also a user feedback system that should improve integrity.
Aftermarket.com is entering a crowded field. In addition to integrity of the marketplace, the other big requirement for success will be distribution of listings beyond the core site. I suspect we’ll hear some news about that soon.