Big exposure for .co domain names.
The folks at .co are very happy about Overstock.com’s latest TV commercial that includes the o.co domain name. And for good reason. The holiday commercial will certainly get a lot of airtime, and .co is featured prominently at the end.
At the end of the commercial is this graphic:
Overstock.com made waves when it purchased O.co from the .co registry in July for $350,000.
It makes sense that Overstock.com would feature it as a shortcut, given that its main brand includes “.com”. Given that the company basically said it had no idea what it would do with the domain name when it bought it, this is a nice lift for .co. Still, .co will be cheering more loudly when a company uses it as its featured URL.