Austin company scores big investment.
It’s always nice when you see someone who “gets” domain names that also understands affiliate marketing and web site development. One of those people is Austinite Steve Schaffer, who created Offers.com.
Offers.com just closed on a $7 million growth equity investment from Susquehanna Growth Equity, LLLP. It’s a minority investment, which should give you some idea of the value Schaffer has created from Offers.com. The company plans to hire 20 more employees over the coming year.
I last saw Schaffer at the DOMAINfest event in New York City. You might call him a domainer, but he’s someone who sees the big picture better than most domainers. If you need more proof that he gets it, consider this: he also bought the singular version of Offers.com — Offer.com — for $180,000 back in 2008.
The site is clean & easy to grasp.Wonder how much he spent getting to that point?
but no record price yet
Congrats to the person. Having just browsed the site, I’ll play the devil’s advocate:
Low barrier to entry, and the site can’t be doing that well if he needed $7 Mil (you don’t need to hire engineers for such a site, let’s be honest).
Offers is great as a name, but so is topoffers, specialoffers, best offers, deals, coupons etc etc.
$7 million is minority stake so let’s guess that the site is valued at $15-$20 million. To get a decent return the site would have to sell at $60 Million. Not impossible but…
Basically the offers.com side did an amazing deal, IMO.
Finally a sweet domain story. cash, brains and success. Great Post. BTW… looks to me that einstein, above is right.