Reporting timezone changes with search alliance.
Anyone who has a parking company using a Yahoo feed and all stats services have an added headache to deal with thanks to the switchover from Yahoo to Microsoft.
Until now both Yahoo and Google reported stats based on Pacific time. With the switchover Yahoo/Microsoft stats will now be reported at UTC/GMT.
This is only a one time headache for some companies, such as parking providers, that need to adjust their stats interface. In a message to customers, TrafficZ noted:
In addition, all reporting will transition from Pacific Time to UTC/GMT sometime near the end of the month. The exact date for this change has not yet been announced; however, when it takes effect you may notice a 7 hour lapse in reporting. This lapse will only be a shift due to the change in time standard; it will not affect stats or revenue.
Parking companies will need to sync this with their alternative feeds.
The change may pose a bigger challenge to services such as Above.com, which will need to find a way to sync stats across parking services.