.Co trademark program concludes.
.Co announced today that 100% of the world’s top 100 brands have secured their .co domain name through the registry’s Specially Protected Marks Program, or “SPM.â€
SPM provided a way for companies on the Deloitte Brand List to get their .co domains without the traditional expense and time required. Among the companies securing their .co domain through SPM are Facebook, Ferrari, Blackberry, Siemens, Sanyo, Amazon, Honda, GAP and Barbie.
The program is somewhat similar to the idea of having a “globally protected marks list” when new top level domain names launch. There is still a lot of debate around the idea, with much of the debate concerning which brands would actually make the list. You can imagine that brands listed 101-200 would push for an extended list.
What .co did was a win-win. It protected the rights of mark holders and won their praise. But .co can also now say that the world’s top 100 brands have secured their .co domain. That’s good publicity.