Survey seeks opinions on new top level domain names.
World Trademark Review is currently running a survey to understand attitudes and plans around the launch of new top level domain names.
The survey is targeted to three groups: In-house trademark lawyers, private practice trademark lawyers, and marketing, web, and communications professionals. Each group receives slightly different questions on the survey.
For example, in-house trademark lawyers are asked about trademark protection and Uniform Rapid Suspension. Private practice lawyers are asked if new TLDs provide them with a good business opportunity for their practice. Marketing professionals are asked how their company might use a new TLD and which departments within the company have expressed an interest in them.
World Trademark Review claims the survey “will collect opinions from the widest respondent base ever consulted on gTLD strategy. Through canvassing the marketing community in addition to the legal profession, the study will ensure that the views of all interested parties are considered and therefore present a unique viewpoint on new gTLDs.”