Will we see a .secure?
A Wisconsin company has filed an application with the U.S. Patent and Trademark Office to get the service mark “.secure”.
The application from Asif LLC says it will be used for “Domain name registration services”, which likely means the company is eying new top level domain names. It could also be used as branding for a domain name registrar.
The USPTO won’t let you trademark a top level domain name, although companies have tried to slip them past previously. Some new top level domain name applicants have trademarked their “dot-term” in an attempt to get a leg up on the application process. It might scare away competitors in the case more than one company is interested in the same top level domain name. One proponent of .music has stated that he will use his non-U.S. trademarks for .music if necessary.