CEO slowed down tweeting in months leading up to IPO filing.
What’s a sign that a company is getting ready to file its S-1 to go public? Check out the CEO’s tweet volume.
Such was the case with Demand Media CEO Richard Rosenblatt. On August 8, just after his company filed to go public, Rosenblatt (@DemandRichard) tweeted “Sorry that my tweeting volume has dropped so much over the past months but I hope every now understands why”.
Rosenblatt tweets a lot, and often times it’s about business. But I had noticed over the past couple months that he wasn’t tweeting much about pending business deals and was instead mostly retweeting people’s comments on Demand Studios and such.
Here’s what TweetStats.com shows:
That’s quite a drop in tweet volume over the past few months. There are a couple reasons a CEO might slow down tweeting while getting ready to file an S-1. First, creating the S-1 is a lot of work. Second, you need to be careful about business deals you disclose. I guess it’s not technically a quiet period until the S-1 is filed, but caution is still important.
So the next time you see the CEO of a hot startup slow down his tweeting, ask him/her if they’re getting ready to go public.
Viper says
Nice catch.
Jim says
But are they really a “hot startup”, when DNW makes like 10,000 times more profit than Demand Media has ever made? So wouldn’t it be better to call them “the company that can’t turn a profit”? 🙂