Mortgage backer launches web site at $50k domain name.
Fannie Mae has launched a new web site at KnowYourOptions.com, a domain name the company purchased for $50,000 in June. The company, which was bailed out by U.S. taxpayers, bought the domain name through domain broker Sedo. Hopefully a U.S. citizen sold the domain name to them to make up for his higher taxes.
As expected, the site (warning: annoying auto-play talking person on site) details homeowners’ options when they are behind on their mortgage payments or are facing foreclosure.
You might debate the merits of a company in Fannie Mae’s situation spending $50,000 on a domain name. But if it hadn’t received public assistance, we’d say this was a smart move. After all, it’s an intuitive and memorable domain name. It’s also a .com; and many companies in Fannie’s situation would have gone with .org and lost traffic to the existing .com. As for the .org, it’s registered by a different entity but forwards to the .com.
And it only cost each U.S. citizen a small fraction of a cent.