Company wants trademark for .Schott.
German glass and component company Schott AG has filed a trademark application with the U.S. Patent and Trademark Office for “.schott” for “Registration of domain names (legal services); management of domain names; renting or leasing of domain names; allocation of domain names; trading in domain names.”
This is an interesting move that means one of two things:
1. The company plans to acquire its own top level domain name as .schott
OR
2. The company wants added protection against a new top level domain name applicant trying to get its name as a top level domain name.
It seems that the latter case would be more a worry of larger, bigger brands. Regardless, current U.S. Patent and Trademark guidelines suggest that the servicemark application will be denied since top level domain names can’t be trademarked.
Or…
3. Davie Hutchison should be worried.
Schott Glass? HAHA
Can the domain community just let the brand/TM community know something. NO ONE IS TYPING IN YOUR .BRAND !!! Ever, it is a dumb idea, just breath and let it go. You have your .com – you are safe. Fire your legal team, and save your money.
There is the case of sex.sex – a live trademark that most likely was based on fake product samples http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77514215 – check out the TDR link and then the entry called “Specimens”. It’s quite obvious.
Acro,
There are many like that. It is a felony to make false representations to the USPTO, and a reckoning is coming.
“Schott Glass? HAHA”
They’ve given them away at tech conferences. But Schott has a longstanding reputation as one of the leaders in glass, quartz, and related materials for decades.
The Zeiss brothers were lens grinders and co-founders of Schott, which makes the glass for Zeiss lenses.