First diapers.com, now soap.com.
Soap.com is an online store for toiletries and other household products. Think of it as the section of Target that has the vitamins, detergent, and razors.
The idea is to make it easier, cheaper, and more convenient for people to get all of these products. In my part of the world it’s easy to buy these products at the grocery store or with a quick trip to Target. But anyone who lives in an urban area will tell you that trying to pick up these items and take them home on the subway is a real pain.
You may question the business sense in shipping a 2.95 liter bottle of Tide. Remind you of Pets.com shipping dog food? But remember, this company found a way to ship big boxes of diapers without breaking the bank.
And, if nothing else, you have to like the company’s use of category-killer domain names.