First diapers.com, now soap.com.
It’s been a couple months since I first became aware that the company that owns Diapers.com was getting ready to launch a new store at Soap.com. Today the store went live.
Soap.com is an online store for toiletries and other household products. Think of it as the section of Target that has the vitamins, detergent, and razors.
The idea is to make it easier, cheaper, and more convenient for people to get all of these products. In my part of the world it’s easy to buy these products at the grocery store or with a quick trip to Target. But anyone who lives in an urban area will tell you that trying to pick up these items and take them home on the subway is a real pain.
You may question the business sense in shipping a 2.95 liter bottle of Tide. Remind you of Pets.com shipping dog food? But remember, this company found a way to ship big boxes of diapers without breaking the bank.
And, if nothing else, you have to like the company’s use of category-killer domain names.
Attila says
Was looking on eBay for domains and saw clever advertising from them.
http://cgi.ebay.com/Save-15-Diapers-com-Soap-com-use-STACK-/260638427460?cmd=ViewItem&pt=LH_DefaultDomain_0&hash=item3caf42c944#ht_500wt_1154
Douglas Hayward says
Status of order?
Dec 11, 2012 16:21:56 PST | Transaction ID: 393722354R3305300
Hello Woody Hayward,
You sent a payment of $35.00 USD to Diapers-Soap-Wag
([email protected])
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Merchant:
Diapers-Soap-Wag
[email protected]
800-342-7377
Confirmed shipping address
Douglas Hayward
130 79th St. S.E.
Grand Rapids, MI 49508
United States
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