Domain Apps off to strong start.
Just two days after WhyPark released its new Domain Apps, customers have installed 7,000 apps on their WhyPark domain names, WhyPark founder Craig Rowe told me this morning.
That’s a strong start, but Rowe is working on ways to make it even easier to add the content-rich, interactive apps to domain names.
“We have a bulk add feature to add apps to multiple sites,” he explained. “The next step is to map as many categories as possible to apps,” he said. This will allow apps to be automatically applied to domains as customers do a bulk upload.”
It’s been about 15 months since Parked acquired WhyPark, and Rowe says he hasn’t looked back. Revenue for customers is up across the board, thanks to Parked’s top tier ad feed.
“The feed has much better coverage than a second tier feed,” said Rowe. “Any of the high revenue earners like finance and health, it’s not even close on the second tier side. Anyone who tried WhyPark before the acquisition, we welcome them to try it again.”
With the better payout, WhyPark has attracted a number of large customers and better quality domain names.
One unique feature that many people don’t know about is the ability to add an automated newsletter to a domain. Visitors can double opt-in to the newsletter, and then receive an automatically generated newsletter each month with about 5 article headlines. This drives repeat traffic to the domain. Rowe provided one example of a domain that currently has about 4,000 double opt-in subscribers. The newsletter feature is available with a Managed account, which costs $25 per month.
One thing is for sure; WhyPark continues innovating. Rowe says being part of Parked.com makes it all possible.