Coming soon, x.co URL shortener.
Domain name registrar GoDaddy is releasing a new URL shortener at x.co, according to a tweet by company founder and CEO Bob Parsons:
This is likely a .co “founder’s program” deal. .Co has already done a deal with Twitter for t.co, which will be Twitter’s own URL shortener services. .Co is Colombia’s country code top level domain name, which is currently being liberalized.
The domain registrar is one of ten accredited registrars for .co domain names, so it shouldn’t come as any surprise that it is upping the ante with registry .Co Internet.
Still, it will be interesting to see how GoDaddy positions the URL shortener. There are plenty of shorteners on the market, and Twitter will soon begin wrapping all links in t.co. It seems that the registrar will need to find a way to integrate the shortener into its other products to make it really gain traction. Many of the company’s employees currently use a .me shortener, and the .me registry is a partnership involving GoDaddy.