Prices increase next month, so now’s a good time to take a hard look at your portfolio.
The cost of registering or renewing a domain name will increase at most domain name registrars on July 1. This is thanks to an increase in the wholesale cost of registration courtesy of VeriSign. The company is increasing the price of .net domains 10% and .com domains 7%.
That makes the next couple weeks an ideal time for domain investors to take a good look at their portfolios. Consider renewing any domains now that will expire before the end of the year. Look into transfer specials available at other registrars. And, most importantly, take a good look at your overall portfolio.
I just finished this process. This year I’m letting more domains expire than I ever have in the past. Not much has changed; it’s just that in years past I glossed over how much I was spending on domains I didn’t want any more. Hitting the renew button is an easier mental exercise than thinking about if you want to let a domain name go.
The domains I typically let go fall into three categories:
1. Previously expired domains that had web site traffic. Over the years the traffic disappears. The underlying domains have little value.
2. Trend domains that didn’t pan out. This includes speculative jargon and buzz words that flamed out quickly rather than taking off.
3. Non .com domains registered for web projects that I canned. Whenever I have an idea for a new, fully-built out web site I often register non .com variants and .com typos of the actual web address. If I give up plans for the site it doesn’t make sense to hold onto these variants.