Company targets niche enthusiasts with latest release.
Last Monday I made a quick stop at DevHub’s offices in Seattle before heading to the DomainTools open house.
From the moment I walked in to the office it was clear that people hadn’t been getting much sleep there. The company just launched the latest version of its easy-to-use web site creator and there have been a lot of sleepless nights getting it into production.
Most notable in the new version is a change in the marketing pitch. DevHub is aiming its marketing at topical enthusiasts who want to get on the web easily. This can be anyone from a model railroad fan to a local business needing a web presence. DevHub gives them an easy platform to create a web site and monetize it using a vast network of advertisers.
One of the key issues for companies such as DevHub is getting people to do more than just create a bare-bones web site. Web sites need care and feeding, and DevHub has added a social element to spur this. Users are given tasks they can complete and earn points for doing them.
This client segment should result in higher quality sites on the DevHub network — which will translate into better results for everyone.