Content and domain name behemoth Demand Media splashes more color.
Demand Media’s business model has evolved over time, so it’s only natural that the company is refreshing its image.
Today the company released a new web site and logo. The top image in this post is the company’s new logo; the bottom image is the old. The old image was much more reserved and corporate, while the new one is on the fringe. My first thought when I saw the new home page was similarity to Live Current Media’s web site.
Demand’s new web site features the slogan “Publishing What The World Wants to Know & Share”. The key call to action is to join the company’s army of freelance writers, photographers, and videographers who create thousands of pieces of content every day.
My personal take is that the new logo is, well, interesting. There certainly won’t be room for confusion with other companies as hot pink and baby blue aren’t very common corporate colors. Choosing to go with an edgy, pink and white on black web design is also a far cry from the typical media company. I’m curious for your thoughts.