Quidsi acquired Soap.com earlier this year; set to launch new site.
Earlier this year Quidsi, the parent company of Daipers.com, acquired the domain name Soap.com. It looks like it’s getting ready to launch a new site or brand and is sending out a teaser to the press.
Given the success Diapers.com has had with its flagship web site, it makes sense that the company would pick another great category-killer domain for its next brand. Of course, it could just be a brand and not a completely new store.
Soap.com was owned by Atlanta, Georgia-based Hill Manufacturing Co, Inc until earlier this year. On January 13 the domain name was transferred to Quidsi. The company used whois privacy from Network Solutions on the domain, but privacy doesn’t block the name of the owner.
Diapers.com started by selling only diapers, but then expanded into other baby products. It will be interesting to see what it decides to do with this domain.
brian k says
Is diapers.com a success?
I read that they are a break even company.
To me break even is not the mark of success.
Elliot says
@ brian
If they are paying their employees and C-suite, making 401-k contributions, growing their customer list, creating customer loyalty, and building their brand value, breaking even is great, IMO.
Think about how many BIG companies aren’t breaking even for a second and you’ll see that sometimes breaking even is a very good thing.
brian k says
I agree with that to an extent.
The question is what would happen if they turned off the advertising?
Another question is can they grow revenue more than expenses.
This will remain to be seen. Im sure there will be a press release first quarter of next year.
One final thing, they raised alot of money to get started and just raised even more.
Did the original investors get paid back?
Wonder if they think its a success?
Dan says
They do not match 401K contributions.