Quidsi acquired Soap.com earlier this year; set to launch new site.
Earlier this year Quidsi, the parent company of Daipers.com, acquired the domain name Soap.com. It looks like it’s getting ready to launch a new site or brand and is sending out a teaser to the press.
Given the success Diapers.com has had with its flagship web site, it makes sense that the company would pick another great category-killer domain for its next brand. Of course, it could just be a brand and not a completely new store.
Soap.com was owned by Atlanta, Georgia-based Hill Manufacturing Co, Inc until earlier this year. On January 13 the domain name was transferred to Quidsi. The company used whois privacy from Network Solutions on the domain, but privacy doesn’t block the name of the owner.
Diapers.com started by selling only diapers, but then expanded into other baby products. It will be interesting to see what it decides to do with this domain.