What’s up with online creative agencies?
On the one hand, it’s great to see that creative agencies are starting to “get” the importance of having a good, easy-to-remember domain name. There was Media Rain, a Utah digital creative agency that tried to get the domain name Rain.com. Now we can also add Oasis Technology Partners, Inc to the list. The Boston company tried to snag the domain name Oasis.com through UDRP. It too has failed.
Oasis Technology Partners fell flat on its face, not even convincing the panel that it had rights to the term “Oasis”. The company has filed a trademark application for Oasis claiming a first use in 2001. Since that trademark hasn’t been granted, it needed to show some sort of common law rights. This is usually a very low bar.
Even if the company had shown rights to the term “Oasis”, it would have had a tough time trying to prove that the domain was registered in bad faith and that the owner had no rights or legitimate interests in it. After all, when I saw this case filed I assumed the rock band Oasis was the complainant.
The bottom line to Oasis Technology Partners: if you want this valuable, generic domain name, you’re just going to have to pay for it. Trying to hijack it through arbitration isn’t right.