Latona shakes up newsletter — no more fixed priced domain names.
With 15,000 subscribers, Rick Latona’s domain name sales newsletter is the most popular newsletter for selling domain names. Today Latona’s company announced a big change: it will no longer sell domain names for fixed prices. Instead, domains will be auctioned off on Latonas.com.
People can still submit domain names with a price, and the price will become the reserve price for the domain. Auctions will last 24 hours.
In a letter to subscribers, the company stated that there will also be more transparency with this move:
Also new is complete transparency. Now everyone will know what we are selling or aren’t selling. Everyone will know what they are getting for their names. Those who sell their names will know that they are getting exactly what their names are worth.
To kick off the new auction format, the first newsletter includes 120 names from the company’s own inventory, all offered starting at $1 with no reserve.
Some of the domains starting at $1 are Footballcards.net, ePayments.com, Crackhouses.com, Gymnasiums.com, and TempLabor.com. You could see some fantastic deals in the next 24 hours.