Bankrate gets another category killer domain and web site — InsuranceQuotes.com.
Financial information company Bankrate, Inc. has purchased the lead generation web site and domain name InsuranceQuotes.com, according to whois domain name records.
The whois record for the domain name briefly transferred on April 3:
Bankrate
11760 US Highway One
suite 200
North Palm Beach, Florida 33408
United States
The expiration date for the domain also extended by one year. On April 4 the whois record suddenly changed to Go Daddy’s Domains by Proxy, Inc. whois proxy service.
Prior to this sale, InsuranceQuotes.com was sold for $85,000 through Eric Borgos of NameShopping.com. You can rest assured that it sold for much more this time around due to the development of the web site. Thanks in part of the direct match domain name, the web site ranks #1 in Google for “Insurance Quotes”. Compete.com estimates the site gets 15,000 monthly uniques, but that seems low.
Bankrate also recently bought the Bankaholic blog for $15 million.
Every time I see a plural domain sale like this it makes me think the buyer is only half over (or should only be half over if they do not own the other version already)… Although one domain can rank well for singular and plural matching terms via search engines, that direct navigation typo is the killer!
It is hard to say if Bankrate owns the singular because whois happens to be protected on the singular but I wouldn’t think so based on the lead gen style site.
On the singular version for this name, I am pretty certain Larry owns insurancequote.com
I am not certain but 99.9% he owns it.
If insurancequotes.com was getting 15,000 users a month. They should expect a price of around 6.5 to 8.0 million for the name and website. Assuming the majority of the traffic is all back links and natural traffic.
Don
idomainmedia
I think I sold InsuranceQuotes.com it back in 2004 or 2005. Back then keyword domains were not such a big deal, and there were not nearly as many CPA lead programs out there to make money from insurance domains. At the time I was making around $1000/month from it.
Knowing Zappy, he prob sold it for a few mill