Adlink Group renamed to Sedo Holding.
Adlink Group, the parent company of domain name brokerage and parking company Sedo, is changing its name to Sedo Holding. The company will also change its stock ticker to SEDO on the Frankfurt Stock Exchange. [Updae: the change will go into affect after the formal stockholders meeting scheduled for May 19th.
The new name has been in the works since the company sold off its display advertising business, which was called Adlink. As part of the agreement, Adlink Group had to change its name within a fixed period of time. Sedo Holding will be the parent company of both Sedo and affiliate network Affilinet.
This is good news for the domain name industry as it will create more awareness for the Sedo brand, and domain name sales and parking in general.
Shares in the company are currently trading for about 3.70 EUR, giving the company a market cap just over 100M EUR.