Will a continent TLD work, and the mystery of Adrenaline TLD.
The number of firms coming out from the woodwork with plans to launch new TLDs is increasing. Some of these groups have been out in the open for a while but are just now revving up the PR machine.
First, let’s take a look at .Africa. It certainly got some more visibility during ICANN’s meeting in Kenya. But haven’t we been here before? .Asia has been frequently dismissed as not making any sense. It’s like .northamerica — it’s such a diverse area that it doesn’t make sense to have a continent-wide tld. Perhaps Africa is different given its geographic nature, but I still think this one is a long shot.
Another company, Adrenaline TLD, plans to launch five new TLDs including .skate, .board, .ski, .bike, and .surf. I had come across Adrenaline’s web site before, but checked it out again this weekend after all of the company’s TLDs started following me on Twitter.
Curious as to who is behind this venture, I checked out the “about us” page on its web site, only to find the nebulous “Adrenaline TLD Inc. is made up of long time domain name, internet and business professionals who are first and foremost action sports enthusiasts dedicated to fostering diversity and new opportunities across the internet.”
I e-mailed the company via its contact form to find out who’s behind it, but haven’t received a response yet.
A visit to whois won’t help you figure it out, either. It contains bogus information:
West End Avenue
New York, New York 10023