A few random observations about SXSW Interactive.
Since I live in Austin, I often take for granted the size and scope of the annual South by Southwest (SXSW) conference. There are essentially three conferences in one: Interactive (tech), Film, and Music. Starting last Friday, there will be tens of thousands of techies, film buffs, and music fans cycling through town. Heck, there will be close to 2,000 musical acts taking the stage over just a half of a week.
This year a number of domain name companies are taking part in the Interactive festival. Last night I ventured to Demand Media’s party and then had dinner with Brian Hall of Traverse Legal.
Here are a few of my observations, having been in Austin during SXSW for about 15 years.
1. The personality of the Interactive attendees is looking more and more like music attendees. Seriously, I feel kind of like a misfit with my lack of tattoos and no thick-framed glasses. Sometimes it’s difficult to tell the difference between techies and musicians.
2. Most interaction takes place on the mobile phone. With the advent of Twitter and Facebook, mobile phones are becoming more of a social crutch. When I walked into the Demand Media party last night, I’d estimate that about 25% of the people there were texting, tweeting, and updating their Facebook status instead of conversing with others. I imagine their updates were something like this: “At DemandMedia party, updating my status rather than meeting new people.”
Mobile phones are like the new cigarette. People used to smoke in bars as a social crutch; something to do. Now that they can’t smoke, they pull out their phones and act like they’re doing something really important. I’ve found myself doing this in the past, but am making an effort this year to leave it in my pocket.
3. Book your hotel early. If you ever make the trip to SXSW, book your hotel early. Like 6 months early. Many of my friends figured this out the hard way, and are staying at “hourly” hotels on the outskirts of town.
4. We need to have a domainer meetup during SXSW next year. I’m already working on an Austin meetup on a UT football weekend this year. But I think a meetup during SXSW Interactive next year makes sense given the number of domain companies in town.
michael says
Tweeting, texting, talking on the phone, are all indications of lonely lost people. Even Miley Cyrus realiezed tweeting was for losers.
Tim Davids says
rooms by the hour…you may have an opportunity here to pay off your mortgage early.
Michael says
Having just returned from SXSW, I share some of your observations. I recall asking some guys at a bar on Saturday night if they were enjoying their evening with their phones:-) They appreciated my humor. The same for when Evan Williams of Twitter gave one of the worst keynotes I have ever seen. Half the audience walked out — and tweeted their experience. The SWSW Interactive attendees that I saw were techies. Mostly social media application types. And like you, at one point I looked around and said to myself, there should definitely be a domainer meeting during SXSW.