Makeup giant buys category killer domain name Makeup.com.
L’Oreal has purchased the domain name and web site Makeup.com, and one of the bidders in an auction for the domain name tells us it was for seven figures.
Makeup.com has an interesting history. The domain name was owned by Communicate.com — now Live Current Media — earlier this decade before the company struck a deal to sell the domain to Manhattan Assets Corp along with Automobile.com, Exercise.com, and Call.com. Manhattan Assets Corp was to pay royalties of 5% on the domains, but Live Current later struck a deal to reacquire Call.com from Manhattan Assets in return for striking the royalties. (Live Current turned around and sold Call.com for $1.1 million.)
Drew Sharma tells Domain Name Wire that he “bid into low seven figures” on the domain name and web site, but was outbid. That suggests that L’Oreal paid over a million dollars for Makeup.com, unless it struck some sort of longer term deal. The domain name was transferred to L’Oreal last month.
I have a call into the Makeup.com sellers to see what details I can get.
A bargain even at 1 million! MakeUp.com wow what a great domain… rediculous potential!
Andrew Allemann says
@ IrishDomaner – likely much more than $1M.
No doubt mate.. 😉 Talk about the perfect end-user match! Smart cookies in L’Oreal!
looks like L’Oreal “gets it”
Funny enough, L’Oréal is a French company and we own maquillage.com (French term for “make up”) 🙂
Would be rude to ask 7 figures for it though, but any realistic price would also be welcomed.
@Rémy: Rude? Yeah L’Oreal are stuck for a quid alright ;D. Seriously though, if they’re on the track of acquiring key generic term .com’s in their niche, it would make sense for them to also acquire their local language versions. Just look at the .de sales that go for huge money in German. Saying that, makeup.fr & maquillage.fr are both parked.
Hope they come a knocking on your door!
domain report says
Makeup shows 20 million global monthly searches in Google keywords, and Maquillage shows 2.7 million. Still, they’re a french company and french women are known for their fashion and style. It would be good for them to own Maquillage.com too. A nice sale for a premium keyword in Makeup.com – hopefully we’ll see the final price reported in DNJournal.
Andrew Allemann says
@ domain report – I talked to the seller today. I don’t think you’ll see the final price reported now…maybe some day in the future.
Live Domain Name Chat says
It’s always nice to see the big names moving along smoothely.
Danny Pryor says
I suppose this means the Internet is, officially, no longer a fad. It still amazes me how these companies did not, initially, run to grab the generic category-killer for their industry, when the cost was so much less. Thank goodness, or there would be no domain industry, I suppose.
im still very curious about what the actual price was