eNom joins competitors in offering easy domain reseller option.
Joining the ranks of Go Daddy and Tucows, eNom is launching a domain reseller package that includes a web storefront for non-techies. (Update: Instant Reseller will replace the former PDQ program. See comments for details.)
eNom’s system, called “Instant Reseller“, is essentially a reseller-in-a-box package that includes a fully hosted website and customized storefront, a shopping cart feature, order fulfillment and credit card processing capabilities. Previously, resellers needed technical expertise to integrate these features separately.
Instant Reseller costs $249 per year. Tucows’ OpenSRS has a one time $95 activation fee, and then generally charges $3 per domain registered/renewed as a transaction fee. GoDaddy’s Wild West Domains program has three packages that cost between $99 and $229 per year.
Like Tucows, eNom built its registration base on a reseller network. GoDaddy has generally sold direct to the public.
The United States Patent and Trademark Office issued U.S. patent number 7,644,117 to The Go Daddy Group for its reseller programs earlier this year.