Yahoo-Microsoft payday for domainers is finally within view.
It’s getting closer.
Yahoo and Microsoft have announced they’ve cleared U.S. and European regulatory requirements for their search partnership.
The first change will be that Bing’s search results will start showing up on Yahoo search pages. That means one less search engine to optimize for.
The good news for domain name parking is that later this year — or perhaps in early 2011 — the Yahoo and Microsoft advertising marketplaces will merge. This means more advertisers bidding on the same keywords for a bigger slice of the search ad market. That pushes up bid prices and covered keywords, which should mean more money for parked domains. As Yahoo tells it, the combination “will create more advertiser competition for placement and broader keyword coverage, resulting in potentially better monetization for you.”
It’s been a long wait, and we’re not there yet, but it’s getting closer.