Google launches Buzz. AT&T owns Buzz.com.
Google announced Google Buzz today. Immediately I thought of the domain name Buzz.com.
A couple years ago I was working on a domain acquisition from AT&T and, while searching whois, noticed that the company owned Buzz.com.
The Buzz.com domain name has sat largely underutilized. Recently, a landing page for a closed-beta social networking service appeared on the site:
About buzz.com: Want to know the best places to go or businesses to call? Let buzz.com help you tap your social net for business recommendations from the people you trust most – your friends and family.
OK, so a social network for local business recommendations. How’s that working out for you? AT&T shouldn’t be in the business of social networks, and this is going to go nowhere.
So perhaps AT&T should sell the Buzz.com domain name to Google. True, I don’t think Google will pay much for it. After all, people will access Google Buzz through Gmail. And Google hasn’t shown a propensity to buy domain names related to brands.
But at least the domain would go to better use.