A look at selling points for domain name registrars.
Price and security are the most important characteristics customers consider when choosing a domain name registrar, according to a survey of over 500 people in the 5th Annual Domain Name Wire Survey.
171 respondents selected the security of their domain names at the registrar as the most important factor, while 153 said price was the primary concern. However, when the weighted average of all factors shows that price is the top concern.
The third most important factor was customer service, with account management tools coming in at number four. The ease of transferring domain names between accounts, which is important when selling domain names, ranked fifth.
Of relative little importance is what the domain name registrar does with its domain names when they expire. Some registrars auction off expired domain names, others keep the domains themselves, while still others have a hybrid model. The availability of value added services such as web hosting and domain privacy were also of relatively little importance. However, these value added services are where registrars make most of their profits.
3. Customer service
4. Account management tools
5. Domain push/transfer
6. Expired domain handling
7. Value added services
When you consider the opinion of only owners of 1,000 or more domain names, security is clearly the most important factor, with 52% of people selecting security as most important. Account management tools also weigh more heavily for registrants with more than 1,000 domain names to manage.
See more survey results at DomainNameWire.com/survey.