Oversee.net CEO Jeff Kupietzky gives opening remarks about how we’re still in the early days of domain names.
Oversee.net CEO Jeff Kupietzky gave opening remarks to a record crowd at DOMAINfest Global 2010 this afternoon. His message was that we’re still in the early days of the domain business.
Looking at Oversee’s three businesses:
1. Domain parking – DomainSponsor
Over 80% of visitors to parked domains still don’t convert. Even though RPMs are high compared to alternatives, there’s still potential. Working on leveraging growth overseas (Oversee.net set up a new office in Germany). DSNextGen platform was announced last week. Need to build tools for where traffic will be in the future, not just now.
To stay ahead of the curve, need to plan for emergence of new traffic sources.
2. Buy and sell domain assets – Moniker/SnapNames
Less that .5% of domains trade hands every year. Commercial real estate trades 5%-10%. Focused on bringing tools in to increase liquidity. Starting Moniker Broker Network — a network of domain brokers partnering with Moniker who will get first look at inventory.
Key to increasing domain liquidity is creating ONE exchange, not many different exchanges.
How do we improve velocity of domain name aftermarket?
3. Develop domains into online businesses –
e.g. LowFares.com. Over 30 million registered names still not developed. Oversee is still looking to acquire web properties, especially in lead gen.
Developing properties is the hardest problem we have. How do you do it for hundreds of thousands of web sites? How to you automate the process to build out? A parallel might be the move from apartment buildings to houses. At first everyone live in apartments. But then mass customization of houses was “invented”. Once that ecosystem was built, enabled massive build-out of single family homes.
How do you solve the “domain build-out gap”?
As I posted on my Twitter feed @DomainNameWire, Jeff Kupietzky cracked a light-hearted joke about the SnapNames bidding scandal. He said the conference keynote was a stand in because he couldn’t get halverez to speak. I thought it was a good way to crack the ice on the issue.