This week’s TRAFFIC event will answer some questions.
Well, I’m off to Vegas.
I’m excited to attend the updated T.R.A.F.F.I.C. conference. But unlike Ron, I’m not stoked about having two conferences back-to-back. Perhaps it’s because I live in the middle of the country (not coming from the East coast) and have a small child.
Nonetheless, business is business. OK, and a bit of fun.
For the next 72 hours, it’s all about TRAFFIC. Here are five questions that will be answered before the weekend is up:
1. Is Latonas.com ready for prime time? Rick Latona is going with his new, custom-built platform for the online component of his domain auction. He had a test run with the WhyPark charity auction, but now it’s time to see if the online component integrates seamlessly with a live, offline auction. Here’s hoping it goes off without a hitch. Latonas.com is already open for pre-bidding.
2. What were the ten worst UDRPs of 2010? I will face off with a few other UDRP enthusiasts (that’s an oxymoron) on stage Friday to convince you of my choice.
3. Will a focus on networking pay off? Rick Latona’s team called 100 of their biggest customers to ask them why they come to domain conferences. The number one response was networking. So his team front loaded the event with networking sessions on the first day.
4. Will Rick Latona’s team rise to the challenge? This isn’t Latona’s first domain conference. He held a TRAFFIC conference on ccTLDs last year. But it is his first show since announcing a major licensing deal with TRAFFIC. Latona will tell you it’s not the Rick Latona show — it’s his team that’s working hard to put it together. He’s right. But he’s the front man, so all eyes will be on him.
5. How will Rick Schwartz and Howard Neu handle sitting on the sidelines? They might have too much time to relax. But I guess they got practice at TRAFFIC Down Under and TRAFFIC ccTLDs.