Dot Vegas’ registration goals seem lofty.
The Las Vegas city council is considering signing off on a private company going after the .vegas top level domain name when ICANN eventually opens up the namespace. The council just delayed a vote until February so the major can weigh in.
Dot Vegas Inc., which wants to get the city council’s blessing for the domain name, has promised a share of the profits. It will pay 50 cents per domain or 10% of the gross profits. But here’s the kicker: the article quotes Dot Vegas’ CEO estimating that 300,000-500,000 domains will be registered in the first year.
Now, I haven’t seen the business plans for other city top level domain names, but I have to guess this estimate is on the high side. Las Vegas has some things going for it, such as the potential for gambling sites hosted on .vegas (the city council will just love that), but my guess would be more like 10,000 domains registered in the first year.
The only data we have to work from are recent global top level domain releases. Numbers for .asia, .tel, and .mobi (which had huge marketing budgets) make Dot Vegas’ numbers look unrealistic.
Let’s help the city council out. How many domains do you think will be registered in the first year?