Good content sessions planned for January domain conferences.
I rarely go to sessions and panels at trade shows. I prefer to spend my time networking. That’s especially true at domain name shows, because I usually find the programming banal. But that may change this month. The agendas for both T.R.A.F.F.I.C. and DOMAINfest have some interesting — if not exciting — sessions.
Friday, January 22nd 1:45-3:00 – WIPO Reviews. Some of my favorite sessions in the past have been on legal topics. But TRAFFIC’s legal panel this month will be especially interesting because it will keep the panelists on topic, discussing only recent UDRP decisions.
Saturday, January 23rd 1:30PM – 02:45PM – Playing the Drop Market. It’s a great topic that is often left off the agenda. Perhaps it’s because people don’t want to share their secrets. If TRAFFIC is able to bring in some of the bigger players and get them to give good tips, this could be a great session.
Saturday, January 23rd 3:00PM-6:00PM – Test Track. Test Track debuted at TRAFFIC NYC last fall. TRAFFIC’s organizers are doubling down for the second go-around, with the hopes of a deal consummating on stage.
Tuesday, January 26 11:00AM-12:15PM – PITCHfest. A competition where contestants get to pitch their products for increasing web traffic and monetizing traffic. I like the idea of PITCHfest. On Thursday, DOMAINfest will host LAUNCHfest, where contestants compete for the best plan to launch a web site on one of show host Oversee.net’s domain names. I still don’t understand the incentive for people to participate in LAUNCHfest, so it will be interesting to see how it comes to fruition.
Wednesday, January 27 11:00AM-12:15PM – Keynote. Zappos.com founder Tony Hsieh chats about his successful business ventures and domain names.
Wednesday, January 27 3:30-4:45 – How Prime Internet Real Estate Builds SEO and SEM Success. For some reason, the domain industry seems to be out of tune with the rest of the internet marketing world, including SEO. If this were just another search engine panel, I’d say blah. But DOMAINfest has lined up some of the most respected players in the field, including Danny Sullivan and Bruce Clay.