“Who do you want to meet” campaign successful.
As you heard on DNW Radio, networking is the biggest reason people go to domain name conferences. With that knowledge, Rick Latona’s team came up with an ingenious advertising campaign for TRAFFIC Las Vegas. Through banner ads, people were able to enter the names of people they’d like to meet at TRAFFIC, and the organizers would try to make it happen:
So far, 250 people have taken TRAFFIC up on its offer, Latona told Domain Name Wire.
“The number one request was for Santa Claus but after many attempts I’m sad to say I wasn’t able to get him to commit,” joked Latona. “Between you and I, I think he’s scared of Las Vegas.”
Latona said that no one stands out as the “most requested” introduction. “We’ve received a wide variety of requests and have thus far been able to match nearly every one of them,” said Latona.
He said the successful campaign is only the starting point of a focus on networking at TRAFFIC.
“TRAFFIC needs to be about networking first and foremost and throughout 2010 it’ll be my focus when developing the schedules and events.”
TRAFFIC Las Vegas takes places January 21-23 at the Hard Rock Hotel and Casino. The first day focuses on networking. Tickets are still available.