Can a good domain name sales technique to small businesses work with a big one?
In August I wrote about a successful end user domain sales strategy I’ve employed. Basically, you look up domains you registered a couple years ago to see if anyone has registered the .net, .org, or other version of the .com domain you registered. Presumably they wanted the .com, but settled for something else because you already owned it. These people are very targeted buyers for your domain name.
They’re usually small business owners who are receptive to your email, but that’s not always the case.
Last week, as I searched through a few more domains to look for registered .nets, I came across an interesting one. It’s interesting because the company that registered the .net and .org isn’t a mom and pop. It’s a big, publicly traded technology company with a market cap of $700 million.
The domain is for a type of software that could be applied to a router or firewall. I registered the .com back in 2005, the company registered .net and .org in September. It has yet to start using either one.
So this presents an interesting situation. Should I contact them right away, offering the domain for sale? Or sit back and wait for their plans to progress and for them to contact me? I’m curious for your thoughts.