One of the questions I often hear about Sedo is how it is pronounced. I’ve always said See-Dough.
So when I was at the SedoPro conference in Key West earlier this month, I was delighted to hear Sedo CEO Tim Schumaker pronounce the company as see-dough as well. Case closed.
But then in a session the next day Sedo Chief Operating Officer & General Counsel Jeremiah Johnston kept referring to the company as “Say-Dough”.
Someone in the audience asked: which is it, see or say? Well, the folks at Sedo can’t decide.
Last week I caught up with Johnston and asked him what the story behind the pronunciation is. He said the origin of the say-dough pronunciation is that the ‘s’ is pronounced more like a ‘z’ in Germany. So it was the company’s thinking that when Sedo opened up U.S. operations it would be called Say-Dough U.S. But then the company noticed people calling it see-dough in the states.
Of course, that makes it hard to understand why a German like Schumaker pronounces it see-dough. Johnston said that’s probably because he spent so much time in the U.S. with the company.
Bottom line: you can pronounce it either way. I’m sticking with see-dough.
Chris Robbins says
lol, funny, I’ve always pronounced it see-dough also. Does that make the people who pronounce it said-oh just plain wrong?
Tracy Sampson says
They should rename themselves “No-See-Dough” based on the low payouts.
Unasi says
INteresting how one of the biggest domain companies use 2nd rate domain which would fail the radio test as their brand
NameTrader says
With it looking ambiguous in English, my Spanish-learning background tells me to say “Say-Dough” which is how I’ve always pronounced it. Always thought “See-Dough” sounded lame in comparison anyways.
nSathees says
I thought its a coined word from SELL DOMAIN
SEDO.
Andrew Allemann says
@nSathees – it actually stands for “Search Engine for Domain Offers”
Steve M says
Interesting. I’ve always referred to them as “see-do”…since the 2nd syllable is “do.”
See? 😉
Andrew Allemann says
Steve – if it makes you better, for some reason I always pronounce Bido “Bye Dough” instead of “Bid – Oh”
.h2o. says
I pronounce it sa-do. I guess that means their name just sucks or that even the highly esteemed CVCV domains are not pronunciation friendly.
Andrew Allemann says
@.h20. I don’t think it matters — most people get to the site the first time they try
Dietmar Harms says
Here in Germany we say SEDO like “se” in “sedan” and “do” in “domain”
Ahoi!
Andrew Allemann says
@ Dietmar – may “say” is your “se” in “Sedan”
Sumit Bahl says
See “Dough” is it for me 🙂