Registrar gives your aftermarket domain great exposure through Premium Listings.
One of the most effective ways to sell domain names to end users is to market to them at the exact moment they’re searching for a domain name. That’s why NameMedia’s partnership with GoDaddy to display “premium domains” during the searching/registration process is so successful.
But few people know that GoDaddy gives everyone the opportunity to list their domains in the “premium domains” section of its web site.
To get added to the premium domains section, you need to sign up for a “Premium Listing“.
You can only do this for domain names registered at GoDaddy and they must be .com, .net, or .org. You must price them at less than $5,000 and also set a commission rate your willing to pay. The higher your commission, the more exposure GoDaddy provides (i.e., the higher it shows in the list).
The minimum commission is 32%, and the maximum is 60%. Rather than scoff at the high commission, I’d look at the price as what you want to take home, not worrying about how much the broker gets. So if you want to take home $1,000 and set the commission at 50%, you need to list the domain for $2,000.
To show you how powerful this is, consider that every time someone searches for a domain you own, they could get a message that the domain is available for purchase. They can then add it to their cart, checkout, and get the domain instantly. Here’s an example I just created for AtlantaBodyShop.com:
Of course, your domain will also show up in the “Premium” domain box if it is related to the customer’s search but not an exact fit.