SedoPro event kicks off.
The SedoPro Partner Forum opened last night in Key West, Florida.
Getting to the event turned into a bit of a challenge for some attendees. I got stuck on a plane in Dallas, resulting in missing my connection in Miami to the island. I caught the next flight, which had about a half dozen people going to the event. But American Airlines had a few problems — apparently letting people on to the plane who didn’t have tickets — which led to a long, hot delay on a cramped prop plane on the runway in Miami.
But it was worth the trouble. The setting for the event is beautiful, right on the beach in Key West. Last night started with cocktails on the beach, followed by a pasta and seafood dinner and dessert.
There was also a panel discussion with Bob Diener, who founded what later became Hotels.com, and Tessa Holcomb, the Sedo broker that recently sold Diener GetARoom.com for his latest venture. Diener explained how he got into the online travel reservation business and grew Hotels.com into a public company. He discussed how they purchased the Hotels.com domain name. Hotels.com was an affiliate for its company, so it negotiated to buy Hotels.com based on the affiliate revenue and traffic it was already generating.
It was great to hear an end user discuss how he bought domain names, especially a brandable name like GetARoom.com
Today’s events include a couple sessions and then an afternoon of scuba diving, jet skis, and other outdoor activities. That will be followed by dinner and a gala (Key West style) tonight.
Here’s a montage of scenes from the opening night last night: