Above.com optimizes your domain parking revenue.
A lot of people are complaining about falling domain parking revenues. To counteract the drop, they’re turning to domain development. But there’s a simpler solution: optimizing your current parking revenue.
I’ve been testing Above.com, a domain parking optimization service, for the past couple weeks. It does as advertised: optimizes your domains across parking companies to maximize revenue.
Above.com is a free service from Trellian, a keyword research company. It makes money from referral fees to parking companies and also plans to offer a paid version in the future.
To start, you link your parking accounts to Above.com. (About ten parking companies are supported, including many of the ones on ParkingJudge). Then you input your domains and change to the Above.com nameservers. The service kicks in, split testing your traffic across your preferred parking companies, ultimately pointing the domain to the company that provides the most revenue.
There are a couple other perks to Above.com beyond just maximizing revenue. First, it allows you to see all of your parking stats in one central location, rather than logging in to each account. Second, Above.com uses its nameservers’ traffic logs to compare to your parking company’s stats. This is important because all parking companies report visits differently. This means the RPM (revenue per thousand) they report can’t be easily compared to another parking company. Now you can see how many visitors actually visited the domain and calculate a true RPM for each company.
It’s difficult to understand exactly how Above.com tests traffic, and additional variants (such as country breakdown) would be a nice addition.
But Above.com is a nice improvement over the old method of split testing traffic, which was usually to use parking aggregators such as TrafficClub. Parking ad feed providers frowned on these services, which aggregated all of your revenue and paid you directly (keeping a cut for themselves).
Although Above.com leaves keyword optimization and domain-by-domain optimization up to you, it’s a great service for testing domains across multiple parking companies.