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GoDaddy to Advertise in 2010 Super Bowl

Domain name registrar signs up for 6th consecutive year.

GoDaddy Super BowlDomain name registrar and web hosting company GoDaddy has purchased an ad spot in next year’s Super Bowl on CBS. This will be the sixth consecutive year the company has advertise on the big show. The company has agreed to air two spots in the Super Bowl on February 7, 2010.

If you’re wondering what the company might feature in its commercials, I have a hunch it will involve scantily clad women.

GoDaddy can credit its Super Bowl commercial strategy with launching it into the mainstream. It isn’t just the airtime it buys, it’s the added media mentions thanks to being an internet company (didn’t they all stop advertising in the Super Bowl after the bubble burst?) and its controversial commercials. It’s safe to say that CBS’ censors will deny at least one version of GoDaddy’s commercial for the 2010 game.

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  1. John Martel says

    At this point I think they pretty much shoot the commercial one way, knowing (hoping) that it will get rejected. All the while they have the censored version ready to submit… a few days later. Love ’em or hate ’em, and there are plenty of people on both sides, there’s no denying that Bob Parons’s has become a success once again with GoDaddy.

  2. Domain Investor says

    I understand it is necessary for a company to keep marketing itself.

    But, when was the last time Godaddy or any of the major registrars (excluding Moniker and Fabulous) have given back to the domain community?
    (takers – netsol, enom, godaddy, pool, etc.)

    I’m entertained by GD’s commercials but I’m also embarressed. Because, when the Superbowl viewers think of domains, they think of a sexy girl. It just subconciously connects domain names with porn.

    Once again, domainers are guilty by association.

  3. Domain Investor says

    I meant to add that maybe this year Godaddy should heavily sell what a domain name could do for a person, family or business.

    What is in it for them (the viewer)?

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