Domain name registrar signs up for 6th consecutive year.
Domain name registrar and web hosting company GoDaddy has purchased an ad spot in next year’s Super Bowl on CBS. This will be the sixth consecutive year the company has advertise on the big show. The company has agreed to air two spots in the Super Bowl on February 7, 2010.
If you’re wondering what the company might feature in its commercials, I have a hunch it will involve scantily clad women.
GoDaddy can credit its Super Bowl commercial strategy with launching it into the mainstream. It isn’t just the airtime it buys, it’s the added media mentions thanks to being an internet company (didn’t they all stop advertising in the Super Bowl after the bubble burst?) and its controversial commercials. It’s safe to say that CBS’ censors will deny at least one version of GoDaddy’s commercial for the 2010 game.