Jonathan Boswell Leaves TrafficZ

Boswell parts ways with TrafficZ to focus on Boswell Investments.

A familiar face in the domain name industry is making a move.

Jonathan Boswell, one of the original members of TrafficZ, has parted ways with the company to focus on Boswell Investments. Boswell started the private equity company a couple years ago, focusing on developing web properties.

Boswell was co-founder of LeaseThis.com, which he sold to TrafficZ parent company Thought Convergence in 2008. Since then he has been serving as General Manager of TrafficZ at TCI for the last year.

He said that as of last Friday, he and the TrafficZ co-founders have decided to part ways over a disagreement about the direction of the product and how to best grow revenue.

Boswell said he has no hard feelings for his colleagues at Thought Convergence. “They just had a different vision for it,” he said. “They’re more than capable to do that.”

He also doesn’t rule out working with the company again in the future.

“It’s a little bitter sweet since I spent so long with them,” said Boswell. “We’re on great terms and we might end up working together again.”

With a staff of four people, Boswell Investments is focusing on vertical-specific portals that support SEM opportunities.