Epik moves into auctions with acquisition of DNKO platform.
Domain company Epik has acquired domain auction platform DNKO.com, and is launching its first auction as Epik tomorrow.
Epik is Rob Monster’s new domain name venture that was launched around the time of Domain Roundtable.
DNKO is a relatively new auction platform. The platform launched a couple months ago after being discovered on NamePros. Always interested in the domain auction space, Monster saw an opportunity to pick it up and rebrand it as Epik Auctions.
“I have long been fascinated by the domain auction business,” said Monster. “Many people know that I led an investment partnership to acquire Snapnames. While we did not prevail there, the passion for the domain auction market never went away.”
Monster believes the domain auction market is dominated by a practice of charging full-service commissions while providing Craigslist-level service.
“We hope to bring innovation and leadership to the domain auction market, particularly in the mid-market which we believe is under-served,” said Monster.
Epik Auctions will be tightly integrated into Epik’s domain platform, allowing domainers who monetize domains on Epik to submit their domains to auction with the click of a button.
Friday’s auction will include 45 domain names including anonymize.com, industryforecasts.com, and a handful of three character .me domains. Each auction lasts only 60 seconds, but are extended by bids.