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Despicable Me Movie Uses .Me Domain Name

New Steve Carell movie uses .me domain name in promotions.

Despicable MeDomain Name Wire reader Chris Robbins took his kids to the movies over the weekend and saw a preview for the computer animated movie “Despicable Me”. The movie features the voice of Steve Carell and hits movie theaters next summer.

But what caught Robbins’ eye wasn’t the movie itself, it was the domain name Universal Studios is using to promote it: Despicable.me. This is certainly a boost for the branded country code domain name of Montenegro.

I’ve categorized this article as “We Get It”. Normally I wouldn’t say someone that uses a branded country code domain name for promotion gets it, but this case is special. Why? Universal Studios also registered DespicableMe.com, which forwards to Despicable.me.

This could be an interesting case study for .com domains. I wonder how much of the direct navigation traffic to the web site comes from .com vs. .me.

I also have to wonder if the .me registry suggested this idea to Universal Studios as a marketing gimmick.

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  1. Chris Robbins

    Great article, Andrew! And I’m not just saying that because I got mentioned. Ok maybe I am, lol. I wrote to the registrant of the .me to find out how he happened upon registering the .me. I’ll post again if he answers back.


    It makes sense to use the domain name because this is the actual title of the movie.

    It’s a nice marketing of .ME extension but I’m still not going to register any .ME domain.


  3. Stephen Douglas

    Dub-A, great find on this one, bro.

    I will stamp this movie and the studio who is producing it as one who “get’s it”. Officially. A solid example. Thanks…

    Stephen Douglas

  4. James

    Semes like more an more are getting on the DotMe train. Well ME names are perfect for branding and the internet is all about ME: Myspace, facebook, etc… all about ME.

    I have hear we will be seeing allot more big companies using .me names within next year.

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