Two Austin companies use smart domain names.
I heard two commercials yesterday that showed smart domain name moves by local Austin companies.
The first was for a nursery called Pots and Plants that I pass by every day. They are at the corner of a busy intersection and are known for the hundreds of plastic lawn flamingos on their lawn. Today, at about the same time I was passing by the nursery, an NPR sponsor message mentioned the nursery and its domain name – PlasticPinkFlamingos.com. Its clever and memorable, although a bit long. Of course, I’d also recommend they buy PinkPlasticFlamingos.com to avoid any confusion.
The second commercial was for a popular pizza chain, Mr. Gatti’s. Just about everyone in Austin knows the company’s jingle, “Dial 4-5-9-22-22 and get a Mr. Gatti’s pizza delivered”. The jingle’s tune is a bit dated, so the company is running a well-executed contest to get customers to create an updated jingle. Instead of referring people to the company’s main web site MrGattis.com, the company smartly registered GattisJingle.com, a site devoted to the contest.