Two Austin companies use smart domain names.
I heard two commercials yesterday that showed smart domain name moves by local Austin companies.
The first was for a nursery called Pots and Plants that I pass by every day. They are at the corner of a busy intersection and are known for the hundreds of plastic lawn flamingos on their lawn. Today, at about the same time I was passing by the nursery, an NPR sponsor message mentioned the nursery and its domain name – PlasticPinkFlamingos.com. Its clever and memorable, although a bit long. Of course, I’d also recommend they buy PinkPlasticFlamingos.com to avoid any confusion.
The second commercial was for a popular pizza chain, Mr. Gatti’s. Just about everyone in Austin knows the company’s jingle, “Dial 4-5-9-22-22 and get a Mr. Gatti’s pizza delivered”. The jingle’s tune is a bit dated, so the company is running a well-executed contest to get customers to create an updated jingle. Instead of referring people to the company’s main web site MrGattis.com, the company smartly registered GattisJingle.com, a site devoted to the contest.
charlie says
Now if only Mr. Gatti’s pizza were better! 🙂
Patrick McDermott says
Not being from your area I wonder if
MrGattis.com and GattisJingle.com can pass the radio test.
Would a listener know that Gattis is the possesive form of Gatti (Gatti’s) and not
Got Tiss?
Maybe they should also register MrGatties.com
and MrGattys.com as well as GattiesJingle.com
and GottysJingle.com.
Am I crazy?
Andrew Allemann says
@ Patrick – it’s pretty ingrained in peoples’ heads here, but I agree with you. Incidentally, MrGatties.com is a parked page targeting pizza. You might be interested to see who owns it…
Patrick McDermott says
Let me make matters worse.
Is Gatti pronounced the same as Gotti?
Here in New York we have/had the infamous
John Gotti and family.
Andrew Allemann says
Patrick – no, gat rhymes with fat.
Patrick McDermott says
“Incidentally, MrGatties.com is a parked page targeting pizza. You might be interested to see who owns it…’
Wow!
First ComputerWrld.com, now MrGatties.com.
Some of the luster has come off the Golden Boy, I think.
Kind of disappointing.
bernard says
With little imagination you can easily find a free and brandable .com domain.
Is is way better and cheaper than to handle with a so-called domain investor to get topNursery.com