Could move foreshadow image ads on parked pages?
Today Google (NASDAQ: GOOG) announced that it will start adding relevant banner ads to the bottom of link ad results pages.
Link ads are part of the Google Adsense program. Instead of showing ads that link directly to an advertiser’s site, a link unit includes keywords that link to a page full of Google ads.
The banners are shown at the bottom of these ad pages:
Google says that it found revenue increases when adding the image ads, which means that a combination of text and image ads produces higher revenue than text ads alone. That begs the question, will this soon be applied to parked domain names, too?
Google Adsense for Domains uses pages that look very similar to link unit results pages. It will also be interesting to see if Google starts to syndicate its image ads to it partner parking companies. Google restricts which types of ads these partners can show, but it may wish to insert its own image ads to boost overall revenue.