Instant brand recognition and credibility come with two generic domain names.
This Sunday I took the local newspaper out of its wrapper and saw this sticky note on the front page:
It caught my attention. Real Estate Disposition Corporation bought the domain name Auction.com in March for $1.7M. Had the sticky note in the paper read “USHomeAuction.com”, the company’s old domain name, it certainly would have garnered less attention and trust.
Another company to recently buy a premium generic domain name, Advertise.com, is also experiencing the benefits of its new brand. My inbox this morning had this e-mail: “Advertise.com Advertiser Weekly Stats Report”. It certainly caught my attention more than the company’s old brand, ABCsearch.com.
Both Real Estate Disposition Corporation and ABCSearch realized that not having a category killer domain name was holding them back from realizing their full potential. It’s good to see these companies reaping immediate benefits from their new domain names.