Name Administration to offer direct ad placement on its domain names.
Perhaps in a bid to counter falling pay-per-click revenue, Frank Schilling’s company Name Administration is soliciting direct advertisers via a banner on some of its parked pages:
The service will be called LinkBox. The description at Linkbox.com reads:
Welcome to Linkbox.com.
Direct advertising opportunities will be available soon with prices from less than $30 a month.
If you would like to be contacted with further information please leave your email address below and you will receive a message when the service is ready for use.
Your email will only be used to provide information on the availability of LinkBox.com ads and won’t be shared with third parties.
Alternately you are welcome to check back at the website you wish to advertise on for further instructions as we get closer to launching the service.
You can see an example of the banner at 2703.com.
It makes sense to strike direct relationships with advertisers to bypass third party advertising aggregators such as Yahoo and Google. However, you need a self serve and scalable platform to do it across long tail domain names.