New certification test available.
Yesterday Google launched a new program for individuals that want to become “certified” in Google Analytics. It’s a good certification if you teach, train, or just use Google Analytics:
The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.
Since I’m leading a meeting about Google Analytics for an local company today, I figured I may as well take advantage of the new program. What I learned is that there’s a lot more under the hood of Google Analytics than meets the eye. It doesn’t take much to get the basics down, but if you want to dig deep you can tailor it to do essentially whatever you want it to.
I passed the certification test
with flying colors barely, and now I can proudly tell people I’m “qualified”. Apparently I’m the 94th person to achieve this status based on the certificate number.
I’ll add that to my Adwords certification. Oh yeah, I’m that cool.