eToys stories most popular in February.
Toys, toys, toys. That’s a theme in the top stories on Domain Name Wire in February, as ranked by views.
1. Toys.com, Birthdays.com, Hobbies.com Sold at Auction – after getting a tip, Domain Name Wire uncovers the details behind a multi-million dollar domain name auction. If only the tip came in before the auction. In some ways it did, since Toys.com was reauctioned in the month.
2. GoDaddy.com Purchases Second Super Bowl Commercial – this article was actually published January 30, but got a life of its own the day after the Super Bowl as people looked for Super Bowl commercials. I think DNW beat all major news publications, including local Arizona press, to publishing this story.
3. Toys ‘R’ Us, Frank Schilling Among Bidders to Pay $1.35M or More for Toys.com – details of bidders for Toys.com Part II emerge, and there were some familiar faces.
4. Goldberger on Toys.com Team, eToys.com Buyer Remains Mystery – I started investigating the identities of two of the big winners in The Parent Company domain name auction. Although the eToys.com buyer remained a mystery, I had good reason to believe it was Toys ‘R’ Us.
5. Sedo Acquires RevenueDirect and Why It Makes Sense – some people were disappointed about the size of this acquisition (even though we don’t know how much it sold for), but the real story is that we’re entering another stage of acquisitions in the domain industry.
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