The new era of domain tasting starts in April.
“The end of domain tasting”
“Domain tasting is dead”
“ICANN shuts down domain tasting”
You’ve heard it all before. But as I’ve pointed out, new rules designed to kill domain tasting starting in April won’t kill it. Curtail it, yes. But not kill it.
In some ways, the new era of domain tasting parallels to other changes in the domain industry. What used to be very easy will now become difficult.
Domain Tasting 1.0 didn’t require many brains. Just register everything and see what was profitable.
Domain Tasting 2.0 will require sophisticated calculations. To make it profitable, companies will have to predict a high likelihood of a domain paying off before tasting it.
The rate of domain tasting has already decreased significantly since ICANN introduced a stop-gap budget measure to curtail it. In October, about 1.5 million .com domain names were deleted during the 5 day add-grace period. (Not all domains deleted in add-grace are tasted; the purpose of the period is to allow registrars to get a refund for errant for fraudulent domain registrations). In January 2008 nearly 19 million domain names were deleted during the grace period.
How will domain tasters make it in the new world? Data and good calculations. Data from ISPs, registrars, search engines, etc. will all be required. And a PhD will help.