NameMedia provides data on the SMB end user market for domain names.
Earlier this month I reported that the median sales price for domain names at Sedo last year was $500. I pointed out that this number represents a mix between end user sales and investor sales.
If you’re looking for a better number for the small and medium business end user market, look no further. NameMedia, which focuses on the SMB end user market through BuyDomains and other market channels, provided data to me showing a median price of $1,200 for 2008.
NameMedia focuses on domain names in the $1,000-$5,000 range, which it feels comfortable it can sell to business owners. Given that businesses typically use domain names for at least five years, NameMedia is suggesting making an investment of $200-$1,000 per year for a better domain name.
NameMedia Senior Vice President and General Manager Peter Lamson told me this number is holding steady, and sales in the first quarter of 2009 are still running at a $1,200 median price.
The company sells domain names through its BuyDomains and Afternic sites, as well as through listing arrangements with domain name registrars such as GoDaddy. It advertises in a variety of end user publications and web sites, and offers seminars (some of which aren’t directly related to domains) to SMBs. I know of no other company that targets this market better, and the company racks up millions of dollars worth of sales to this market each month, typically $1,200 or so at a time. In other words, this number is a fairly accurate picture of the market.
Domain owners can list their domains on BuyDomains, Afternic, and several other NameMedia partners by choosing the “expanded promotion” option when listing domains at Afternic.com.